Social Media Management

Prerequisite

Minimum Matriculation

Course Description

Unlock the skills to manage and grow social media accounts with this beginner-friendly, 3-month course. Learn the foundations of managing Facebook, Instagram, Twitter and more, along with tools for content creation, scheduling, analytics, ads, and audience engagement.

What you will learn

• - Understand the role of a Social Media Manager
• - Manage popular platforms like Facebook, Instagram, and Twitter
• - Use tools like Canva, Buffer, and Hootsuite for content and scheduling
• - Run ads and analyze social performance
• - Build online communities and create strategy

Course Outline

• Week 1 Getting Started with Social Media

  • Overview of the role of a Social Media Manager
  • Differences between social media marketing vs management
  • Exploring platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok
  • Understanding audience demographics
  • Setting up optimized social media profiles

• Week 2 Basics of Content Creation

  • Introduction to content types: posts, images, reels, etc.
  • Using Canva for graphic design
  • Writing effective captions and using hashtags
  • Creating a weekly content calendar

• Week 3 Building Your Social Media Presence

  • Creating a posting schedule
  • Using tools like Buffer or Later for scheduling
  • Balancing consistency and content quality
  • Engaging with comments and DMs

• Week 4 Introduction to Social Media Analytics

  • Understanding metrics: likes, shares, impressions
  • Using Facebook Insights and Instagram Analytics
  • Adjusting content strategy based on performance

• Week 5 Understanding Your Social Media Goals

  • Goal-setting for brand awareness, traffic, engagement
  • Defining measurable goals for beginners
  • Creating a content plan based on goals and trends

• Week 6 Community Engagement and Relationship Building

  • Best practices for community interaction
  • Using interactive features: polls, quizzes, etc.
  • Building brand trust through authenticity and transparency

• Week 7 Freelancing & Midterm

  • Overview of freelancing in social media
  • Platforms, client communication, pricing basics
  • Midterm exam based on weeks 1–6

• Week 8 Basic Paid Social Media Advertising

  • Intro to ads and when to use them
  • Using Facebook Ads Manager
  • Creating and budgeting simple ad campaigns

• Week 9 Troubleshooting and Problem Solving

  • Dealing with negative comments and feedback
  • Common social media problems and solutions
  • Staying calm and solution-oriented

• Week 10 Growing Your Social Media Following

  • Organic growth strategies
  • Collaborating with others (influencers, brands)
  • Creating shareable content and repurposing content
  • Intro to social media automation

• Week 11 Review and Campaign Planning

  • Reviewing monthly performance
  • Creating and tracking a simple campaign
  • Metrics to monitor campaign success

• Week 12 Final Project and Course Conclusion

  • Developing a basic social media strategy
  • Presenting a campaign plan with goals, audience, and content
  • Wrap-up discussion and next steps

Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100